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20% Luke1977 Discount

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About Luke1977

Since its humble beginnings in the West Midlands in 2001, Luke has developed into a leading contemporary menswear brand with a following stretching far and wide. Having grown with the support of key independent menswear boutiques, the brand has evolved organically while maintaining all of its values, setting it apart.

Luke is a practical interpretation of contemporary menswear and encompasses all the components of the modern lad, a gentleman, and a working-class hero. The brand draws strong influences from the tough elements of its native Birmingham. A fusion of foundry worker and fashionista, Luke's taste envelops a diverse range of styles. Luke's ethos is to impart a fashionable twist on any men's garment without over-designing, retaining a cool masculine look. The brand offers an exclusive look for an inclusive country—the United Kingdom of Luke.

Luke Roper began his life in Walsall Wood in the West Midlands, born to a talented dressmaker mother and a hardworking father. At the age of 12, he discovered his dual talents for football and sewing machines. By the age of 15, he was already crafting one-of-a-kind shirts for his friends, quickly earning a local legendary status. Lads from all corners of the area sought out his unique designs, adorning themselves in Luke's original, specially crafted pieces as they hit the clubs in the wild West Midlands.

At the age of 20, London beckoned, and the premier fashion university, Central St Martins, recognized Luke's talents. He pursued a degree in menswear design, honing his skills and formulating a plan with lifelong family friend Simon Poole. Together, they envisioned a project to create the finest menswear brand in the UK. Upon graduation, Luke joined forces with Deborah Poole to initiate the fledgling business, marking the commencement of their journey.

des later, the business maintains the same principles it originated with. Luke's innovative masculine approach to fashion, combined with a commitment to quality and exclusive distribution, ensures the brand remains at the forefront of British fashion.