About Just Hype
Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition, HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking, HYPE. quickly developed into something that could no longer be tamed within the single room it was created in. Within Months, HYPE. had started to evolve into one of the UK’s most recognisable brands. The HYPE flagship store opened in London in the summer of 2013, and in Taiwan in 2016, and the brand can now be found stocked in a huge number of stores worldwide. They’ve come a long way from being a brand just selling printed t-shirts. Their complete range now covers menswear, womenwear and kidswear, along with their iconic range of backpacks.