PureChimp founder Dean was introduced to matcha in 2012 at a training event to help improve staff productivity. He was initially amazed at the feel good energy the drink gave him, without any negative side effects. Hence PureChimp, an online store for purchasing matcha tea powder and accessories, was born. Purechimp only uses natural ingredients and avoids all artificial ingredients. In addition, they are always on a mission to make their customers & staff happy. They are a member of 1% For The Planet and The Living Wage Foundation, and donate 5% of their profits to charity.