What do premium make-up brand Illamasqua stand for? They stand for beauty, not brutality. Recognised by PETA, they are completely cruelty-free and are proud to have a large, ever-growing vegan range. They stand for self-expression; the belief that you should express who you truly are through the power of makeup. Be bold, be daring and above all, be yourself. They stand for professional, highly pigmented products. Illamasqua pride themselves on their high-quality products, which is why they’re loved by industry professionals around the globe. Get discounts and free stuff for Illamasqua with YouthDiscount.com.