304 is more than just a clothing line. It is the brainchild of three friends with the same vision; to create authetic and exciting clothing for the new generation. The very first vests were handmade with love in Apartment 304 in Manchester, where their uncompromising quality and distinct personality stood out from the crowd. The brand gained momentum after an inspirational trip along Route 66 helped forge a distinct American vibe to match their no frills attitude. After relocating to London the 304 Clothing Brand began to evolve, drawing more and more of the British street culture as an inspiration, yet never compromising on their original vision. In 2016 the brand relaunched simply as 304, reflecting their minimal design aesthetic and the constant willingness to change and adapt. New clothing drops, a refreshed visual identity and a permanent presence in both New York and LA has done big things for the brand. But they won't stop there. This is just the beginning.